Vol. 10 No. 3 (2012)
Articles

The Quality of Services Coordinating an Undergraduate Degree and Level of Satisfaction of Academics

Published January 15, 2016

Keywords:

Academic, Course Coordination, Satisfaction
How to Cite
Radons, D., Battistella, L., Grohmann, M., & Penna, R. (2016). The Quality of Services Coordinating an Undergraduate Degree and Level of Satisfaction of Academics. REICE. Ibero-American Journal on Quality, Effectiveness and Change in Education, 10(3). https://doi.org/10.15366/reice2012.10.3.003

Abstract

The quality of services provided by public institutions is often questioned by various stakeholders such as media and consumers. Differently of the traditional consumer goods, services need appropriate evaluation method to then, effectively, propose an action plan that meets the expectations of internal and external stakeholders. Given this situation, the quality of services provided in the various institutional levels becomes problematic issue in society, in institutions and in this study, as well as the satisfaction of its users. This work aims to identify the quality of services performed in a undergraduate coordination and the satisfaction of academics with the coordination seeking to verify the relationship between them. For both, were used for collection data Service Quality Model, known as SERVPERF (Cronin & Taylor, 1992) developed from SERVQUAL (Parasuraman et.al., 1990) and based on the perception of service performance and Satisfaction Model of Oliver (1980). The results show that academics consider the professional relationship and the temporal relationship as dimensions that more impact on satisfaction.

 

Downloads

Download data is not yet available.

References

Aaker, D. A., Kumar, V. e Day, G. S. (2001). Pesquisa de Marketing. São Paulo: Editora Atlas.

Anderson, E.W. e Fornell, C. (1994). A customer satisfaction research prospectus. In: Rust, R. T. e Oliver, R. L. (Ed.). Service quality: new directions in theory and practice (pp. 241-268). Thousand Oaks: Sage Publications.

Boulding, W., Kalra, A., Staelin, R. e Zeithaml, V.A. (1993). A dynamic process model of service quality: from expectations to behavioral intentions. Journal of Marketing Research, 30(1), pp. 7-27.

Churchill JR, G.A. e Peter, J.R. (2000). Marketing: Criando Valor para os Clientes (2a ed). São Paulo: Saraiva.

Corrêa, H.L. e Corrêa, C.A. (2004). Administração da Produção e Operações – Manufatura e Serviços: Uma Abordagem Estratégica. São Paulo: Atlas.

Cronin, J. e Taylor, S. (1992). Measuring service quality: A reexamination and extension, Journal of Marketing, 56(3), pp. 55-68.

Farias, S. A. e Santos, R. C. (2000). Modelagem de equações estruturais e satisfação do consumidor: uma investigação teórica e prática. Revista de Administração Contemporânea, 4(3), pp. 107-132.

Fornell, C. (1991). National and corporate customer satisfaction indexes (Apresentation at the World. Quality Day). Amsterdam: World Trade Center

Fornell, C., Johnson, M., Anderson, E., Cha, J. e Bryant, B. (1996). The American Customer Satisfaction Index: Nature, purpose and findings. Journal of Marketing, 60(4), pp. 7-18.

Grönroos, C. (1990). Service management and marketing: managing the moment of truth in service competition. Lexington: Free Press, Lexington Books.

Hair, J. F., JR., Anderson, R. E., Tatham, R. L. e Black, W. C. (2005). Análise multivariada de dados (5a. ed.). Porto Alegre: Bookman.

Hair, Jr. J. F., Bush, R. P. e Ortinau, D. J. (2000). Marketing research: a practical approach for the new millennium. Boston: Irwin McGraw-Hill.

Huff, L., Fornell, C. e Anderson, E. W. (1994). Quality and productivity: contradictory and complementary. Ann Arbor: Working Paper, NQRC (National Quality Research Center).

Kotler, P. e Keller, K. L. (2006). Administração de marketing. (12a ed.). São Paulo: Pearson Prentice Hall.

Malhotra, N. (2001). Pesquisa de marketing: uma orientação aplicada. Porto Alegre: Bookman.

Miguel, P. A. C e Salomi, G.E. (2004). Uma revisão dos modelos para medição da qualidade em serviços. Revista Produção, 14(1), pp. 12-30.

Milan. G.S. e Trez. G. (2005). Pesquisa de satisfação: um modelo para planos de saúde. RAE-Electrônica, 4(2).

Oliver, R. L. (1980). A Cognitive model of the antecedents and consequences of satisfaction decisions, Journal of Marketing Research, 17(4), pp. 460-469.

Oliver, R.L. (1997). Satisfaction: a behavioral perspective on the consumer. New York: McGraw-Hill.

Oliver, R.L. (1999). Whence consumer loyalty? Journal of Marketing Research, 63, pp. 33-44.

Parasuraman, A., Zeithaml V.A. e Berry L.L. (1985). A conceptual model of services quality and its implication for future research. Journal of Marketing, 49(4), pp. 41-50.

Parasuraman, A., Zeithaml V.A. e Berry L.L. (1990). Delivering quality service: Balancing customer perceptions and expectations. New York: The Free Press.

Pestana, M.H. e Gageira, J.N. (2000). Análise de dados para Ciências Sociais: a complementariedade do SPSS. Lisboa: Edições Sílabo, Lda.