Snapshot of Society
Published
June 15, 2009
Keywords:
Corporate Social Responsibility , multinational firms
How to Cite
GAVALDÀ, M., CARRIÓN, J., & SCANDIZZO, H. (2009). Corporate Philanthropy, soft track to consensus. Relaciones Internacionales, (11), 165–176. Retrieved from https://revistas.uam.es/relacionesinternacionales/article/view/4970
Copyright (c) 2009 Marc GAVALDÀ, Jesús CARRIÓN, Hernán SCANDIZZO
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Abstract
Transnational companies have made great efforts in recent years to create an image of concern for community well-being and concern for the environmental impacts generated, as well as for their sanitation. These initiatives in response to the questions of local communities and social movements - or in anticipation of them respond to the Corporate Social Responsibility (CSR) or Business (CSR) strategy that is commonly called "greenwashing" campaigns when they enter the scene with an environmental discourse.
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