La Agenda Olímpica 2020: desafíos y oportunidades de las 40 recomendaciones para la sostenibilidad y credibilidad del movimiento olímpico / The Olympic Agenda 2020: Challenges and Opportunities of the 40 Recommendations for the Sustainability and Credibility of the Olympic Movement
Resumen
Este artículo hace un arqueo de las 40 recomendaciones contenidas en la denominada “Agenda Olímpica 2020, la estratégica hoja de ruta para el futuro del Movimiento Olímpico” y las analiza en una perspectiva de sostenibilidad, credibilidad y juventud, enmarcada en la profunda crisis de confianza por la que atraviesa el deporte mundial. La Agenda propone una apertura del Movimiento Olímpico para jugar un papel más protagónico en una sociedad globalizada y regida por la era digital. A través de una opinión crítica se identifican los desafíos y las oportunidades que la Agenda ofrece, y se pretende establecer hasta qué punto se trata de una profunda reforma o de una simple evolución del deporte inherente al proceso civilizador cuyo origen se remontan al antiguo imperio griego.
Palabras clave: Agenda Olímpica 2020, deporte, juventud, apertura, credibilidad, sostenibilidad, era digital.
Title: THE OLYMPIC AGENDA 2020: CHALLENGES AND OPPORTUNITIES OF THE 40 RECOMENDATIONS FOR THE SUTAINABILITY AND CREDIBILITY OF THE OLYMPIC MOVEMENT.
Abstract:
This paper pans the 40 recommendations contained in the so-called “Olympic Agenda 2020 a strategic roadmap for the future of the Olympic Movement". An analysis is made in regards to the calls to sustainability, credibility and youth, that respond to the deep crisis of confidence affecting the world of sport. The Agenda aims at fostering a more visible role of the Olympic Movement in a globalized digitalized society governed by the digital age. Through a critical lens, the challenges and opportunities offered by that Agenda 2020 are commented. The purpose is to establish the extent to which this is a deep reform or a simple evolution of sport inherent to the civilizing process whose origins date back to the ancient Greek empire.
Key words: Olympic Agenda 2020, sport, youth, openness, credibility, sustainability, digital era.
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