«Sí soy». Towards an autoethnography of memes in Spain
Keywords:
Autoetnography, meme, Popular Culture, Mass media, AestheticsCopyright (c) 2023 Laro del Río Castañeda, Claudia S.
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Abstract
Despite being already a commonplace, the word «meme» has also acquired a multiplicity of meanings. From its origins as a very specialized term, in recent times its linguistic uses have diversified widely. This article aims to describe, from a personal point of view, how the concept of «meme» has changed and developed in the Spanish cultural frame. Our goal is not to map its uses exhaustively, but to describe one of the multiple paths the word has
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