Núm. 61 (2016)
Área 1. ADMINISTRACIÓN ORGANIZACIÓN Y GESTIÓN DEL DEPORTE / SPORTS ADMINISTRATION, ORGANIZATION AND MANAGEMENT

Validez de constructo de la escala motivos de abandono de centros deportivos / Construct validity of the scale attrition sport centres

Publicado febrero 29, 2016

Resumen

El abandono de los centros deportivos es un problema social y económico. Disponer de instrumentos válidos y fiables permite la realización de investigaciones rigurosas. El objetivo del estudio fue constatar la validez de la escala de abandono de centros deportivos. Se ha realizado un análisis factorial confirmatorio con el programa AMOS. 20. Posteriormente se ha constatado la validez discriminante mediante tres procedimientos diferentes con los programas SPSS. 20 y AMOS. 20: cálculo de correlaciones entre factores, construcción de intervalos de confianza de la correlación de factores al 95% de confianza y estimación de modelos alternativos. El resultado final ha sido una escala de cinco factores y doce ítems que cumple con los requisitos de validez y fiabilidad exigibles en un instrumento de investigación.

PALABRAS CLAVE: Abandono, centro deportivo, fidelidad, marketing, motivación, validación.


ABSTRACT

Withdrawal from sport centers is a social and economic problem. Having valid and reliable tools allows rigorous research. The aim of this study was to confirm the validity of the withdrawal rate from sport centers. A confirmatory factor analysis was carried out using AMOS. 20 software. Later the discriminant validity was verified by means of three different procedures with SPSS. 20 and AMOS. 20 software programs: calculating correlation between factors, constructing confidence intervals of the factor correlation at 95% confidence level and estimating alternative models. The final result consists of twelve questions (items) and answers. The answers are rated on five levels (factors) that meet the validity and reliability requirements needed in a research tool.

KEY WORDS: Attrition, loyalty, sport centre, marketing, motivation, validity.

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